colour of money

The Colour of Money

Posted on 25th October 2013

Did you know that colour psychology is one of the most detailed types of study in the world? This is because of the strength of colour and the impact that it has in our eyes. The sense of sight allows us to see colour. In the world of personal finance, there are colours that you are exposed to every day when it comes to your money.

What do colours in wealth mean?

Banks and financial institutions have invested a lot of time and resources into understanding which colours connect with consumers. If you have ever wondered how colours work in money and wealth, you have come to the right place in understanding the role that colours play.

Positive colours associated with wealth

  • Blue: This is one of the most popular colours in the world of personal finance. Blue indicates trust, comfort and professionalism. This is why it forms part of promotional materials for banks and pension funds, or any consumer finance institution that wants you attention. Banks that use blue to promote their products and services includes Barclays Bank whose logo is blue and Lloyds who used to have a blue background against their logo of the black horse. Blue is said to have a calming effect on people because of its tone.
  • Purple: This has traditionally been the colour of nobility in the olden days because of how hard it was to get the colour. Purple shades were hard to get because they were expensive to extract from the Murex shellfish. It is said in ancient times, thousands of these shellfish had to be used to get a few grams of purple dye. With this type of history behind it, it is no surprise that purple is a colour favoured by money managers and banks. Purple symbolises success in wealth as well as financial stability.
  • Green: This is one of the colours that have always been connected with wealth and money. Green symbolises growth, nutrition and a bright future. It is relaxing for your eyes to look at without putting them under too much pressure.
  • Black: To be in the black is an expression denoting that you are solvent and you don’t have any debts. Not having debts is connected with black because the colour signifies strength. Black is also the colour of luxury and elegance according to colour experts.
  • Gold: Have you ever wondered why gold credit cards are popular offerings from banks? There is a method to why gold is used. Gold is traditionally seen as a colour of wealth, class and financial power. Gold naturally takes its colour from the compound of the same name which is an asset for investors in the same way that cash is. Because of its aura as an asset, this is a colour that is used a lot by financial services companies to symbolise trust and strength.

Negative colours associated with money & wealth

  • Brown: While brown can be a rich colour that is associated with the earth, in financial services, it is rarely used. Brown can also mean that that something is ordinary and your finances are anything but ordinary.
  • Red: This is one of the strongest colours of the colour spectrum and it is also a primary colour. As it is a colour that is used for warnings, financial services companies tend to use it to tell customers that there is a problem with their account or to communicate late payments. Though red itself is a vibrant colour that is not necessarily negative all the time, it can be shown that way in personal finances because of how it is used as a cautious colour.

Which colours speak to you when it comes to your personal finances? We would love to know!

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2 COMMENTS

Neil Jacobson

18th December 2013 at 5:37 pm

Very interesting. Looking forward for more of this

Lorenia Jafarie

17th October 2016 at 10:39 pm

Purple